• Starbucks Odyssey released its first limited-edition NFT Drop – the Siren Collection.
• Members of Starbucks Odyssey were able to buy two Stamps each starting at 12 p.m. ET, but the launch had issues with site traffic.
• Despite the issues, the collection sold out in 18 minutes and secondary sales quickly soared.
Starbucks Odyssey Launches ‘The Siren Collection’
Starbucks Odyssey, the coffee company’s Web3 loyalty program, recently released its first limited edition non-fungible tokens (NFT), which it calls “Stamps.” The 2,000-item “Siren Collection” featured a version of the company’s iconic Siren, with each stamp priced at $100.
Purchase Details
Members of Starbucks Odyssey were able to buy two stamps each starting at 12 p.m. ET on March 9th, 2023 and could pay by credit card or by connecting their MetaMask wallet.
Technical Issues
Upon launch, members of the Starbucks Odyssey Discord group complained of problems accessing the site and error messages, with the site seemingly overwhelmed by traffic.
Quick Sell Out
Despite these issues, the collection sold out in 18 minutes and secondary sales quickly soared. As of this update, the floor price for a Siren Stamp has already passed $550.
Conclusion
This limited-edition drop is proof that nonfungible tokens continue to be a popular form of digital asset collecting among consumers and investors alike–evidenced by its quick sell out despite technical difficulties upon launch day.